Product Colour Development

 In addition to selecting an engineered colour standard you need an identical viewing environment to your supplier – don’t rely on the window. If everyone in the supply chain used the same artificial light sources, variations in natural light would become irrelevant. VeriVide lamps mimic daylight to international standardised D65 and to other standards as specified by major retailers. Some colour samples may match your target under D65 but not under another type of light. This has a formal name – metamerism; where pairs of colour samples appear identical under one viewing condition, but no longer match when the viewing condition is changed. Colours need to be assessed under the same types of light by the whole supply chain.

What about the point of sale? There might be different lighting again, so making sure the colour is relative to the environment where the end product is being sold – essential.

Check out our Colour Assessment Cabinets and other light booths here.

For more advanced colour management, VeriVide’s DigiView software allows retailers and brands remote colour visualisation and approval of lab dips, print strike offs and bulk submissions, reducing lead times without compromising on product quality.