Packaging

Colour is the most vital element in the appearance of packaging, as it captures the consumers’ attention first and increases brand recognition. Product packaging usually consists of many different materials (e.g., paper, cardboard, plastic, steel, aluminium, glass), causing a greater difficulty in achieving colour consistency across different textures, as well as the materials coming from various suppliers across the globe.

To ensure colour consistency, packaging manufacturers need repeatable colour quality to meet brand demands. VeriVide provides standardised viewing environments that meet or surpass national and international standards to accurately evaluate appearance, colour variations and visual inconsistencies from batch to batch. Our Light Booths (Colour Assessment Cabinets) are ideal for packaging manufacturers and printers who maintain a network of suppliers around the world. As master distributors of Pantone, we provide a range of colour reference tools in paper, plastic and digital to help you achieve the desired colour of the prototype or finished products.