What does colour measurement for the automotive industry involve?

In the highly competitive automotive industry, car buyers often make purchasing decisions based on colour. Whether it’s the vehicle’s exterior paint or its interior textile elements, manufacturers must deliver the exact shade and finish their customers expect.

Achieving colour consistency across the diverse materials used in automotive manufacturing can be challenging. With VeriVide’s advanced colour measurement solutions, you can accurately reproduce, communicate, and assess colour across various textures and materials, including:

  • Steel and metals
  • Rubber and plastics
  • Leathers and technical textiles
  • Paints and coatings
  • And many more automotive components

 

Introducing VeriVide’s colour assessment eco-system: the ideal colour measurement solution for car manufacturers

DigiEye 2025 Ecosystem flow chart of LED and cloud technology working together

When VeriVide equipment is integrated together, a seamless solution for interior and exterior automotive colour management is formed.

DigiEye with LED Technology ideal for the Automotive industry

Our DigiEye system enables non-contact colour measurement of curved and textured parts and provides objective and accurate colour data. The integration of the latest mirrorless camera from Nikon (Z6ii) and new LED technology not only improves the accuracy of colour measurement but also aligns with environmentally responsible practices in the field of colour management.

With our 1300mm DigiEye cube, you can accurately capture images of large samples – ideal for the automotive industry. And you can instantly share your images for fast and efficient colour approval.

See DigiEye in action

All LED Light Booths

Our All-LED light booths are essential for assessing colour throughout the production process, from prototype materials to final products. 

UltraView – Assess items of different sizes and textures under standardised lighting

VisionView –  Compare your items to a digital on-screen counterpart

Colour communication for worldwide car manufacturing

As master distributors of Pantone, RAL, and NCS, we provide car manufacturers with reliable and achievable colour standards and accuracy across multiple materials. You can specify the exact colour you need across your supply chain, minimising complications and reducing delays in production.

Plus, by adopting a digital colour workflow you can instantly communicate results to anywhere in the world. If car parts need replacing, having a precise digital colour reference ensures seamless blending of old and new materials, maintaining consistent branding colours across all vehicle components.

Select your Solution

Helping you choose the right product

If you are at the start of your colour matching journey, we advise starting by choosing the correct colour standards. As master distributors of Pantone, RAL and NCS, we have the expertise and knowledge to guide your decision making. Contact us via email on colourstandards@verivide.com or call us on +44 (0)116 284 7790

If you have the correct colour standards but wish to know more about how our lighting cabinets and DigiEye software can benefit your colour matching process and how these elements can fit into your industry and product designs, please email us at enquiries@verivide.com or call +44 (0)116 284 7790.

Colour success Roadmap diagram