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History

The VeriVide journey; where our expertise in the design, development and manufacturing of visual and colour assessment equipment dates back to 1964.

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Where it all began..

Natural Daylight
Light observation diagram

As consumer markets recovered post -1945, clothing retailers started demanding greater colour accuracy from their suppliers. The problem for manufacturers was the variability of natural daylight, which made visual colour assessment very haphazard and could not guarantee colour consistency.

D65

The solution was easily agreed; an international standard measure of daylight. A mean colour temperature of 6500 Kelvin was accepted as the International Standard of Daylight. Now universally known as D65. Of course, to reach this standard, an illumination source was required that could emit light to exactly that criteria.

Leslie Hubble Ltd
Leslie Hubble Ltd

Renowned innovator Leslie Hubble co-created the first D65 light source. The fluorescent lamp was coated with a blend of seven rare earth phosphors and he worked with Thorn Lighting to produce them. Having realised the potential, Leslie Hubble set up his own company to produce lighting cabinets and associated products, using Thorn Lighting as his D65 lamp supplier. VeriVide became the name of the first colour assessment cabinet.

Lamps
Lamps in cardboard boxes

The creation of the first VeriVide branded lamp.

Textile Testing
Accelorotor and abrasion viewer

VeriVide launched the Accelerotor Viewer. This equipment is interchangeable for individual user requirements and can successfully grade abrasion and scuffing to any standard in precise lighting conditions.

Leadership

Soon after Leslie Hubble Ltd was foundered, Gilbert Dakin was brought on board to help run the business. Fast forward 30 years and Gilbert’s sons, John & Paul Dakin become directors of VeriVide Ltd. The business is still thriving under their leadership to this day.

Further Textile Testing
Piling Assessment viewer

We launched the Pilling Assessment Viewer (PAV). This inventive piece of equipment allows the user to evaluate fabrics effectively whilst mounted on a Martindale head for straight-forward pilling assessment, all set to industry standard of artificial daylight.

Name Change
VeriVide logo badge

Fast forward a few years, Leslie Hubble Ltd had soon become a leading global brand, and over the years we became better known for our brand name VeriVide, which led to the company name change. VeriVide broadly translates from Latin as ‘see in truth’. At VeriVide, the foundation for all our operations is for our customers to be able to see colours truthfully and the truth to be consistent.

ITMA & launching DigiEye
DigiEye imaging cubes on a table

VeriVide exhibited at ITMA & launched DigiEye. DigiEye for apparel was revealed at ITMA in Birmingham, UK – VeriVide’s first ITMA. We’ve gone on to attend every ITMA since!

Relocated

VeriVide relocated! We moved over to our current facilities in Enderby, Leicestershire.

Pantone
colour of the year 2021

VeriVide become master distributors of Pantone.

Launch of the VeriVide Lamp

VeriVide launch own branded 840-p15 lamp. The Philips TL84/p15 ‘tight tolerance’ lamps were discontinued, so VeriVide launched our own 840/P15 lamps as a direct ‘tight tolerance’ replacement for the CAC light cabinets. It’s important to maintain the standards consistently and VeriVide are all about maintaining standards, repeatability and tight tolerances.